Staying
Awake
For
Good.

info StoneArch is ready to dedicate our time, expertise and sleep to help one exceptional local nonprofit in need of a rebrand. And it all takes place in one 24-hour time frame. But we need your help deciding what group we’ll lose sleep over.

And the RedEye Rebrand goes to…

The Bridge for Youth

It came down to the wire but with over 18,000 votes cast, The Bridge for Youth came out on top with 49% of the vote. Congratulations to the winner.

All three contenders will receive a $500 donation.

Runners-up:


What's happening...

01.18.13 7:12
AM

Client review session of the website! Now for breakfast and then to catch some ZZZ’s. Until next time. Sincerely, StoneArch.

website

01.18.13 6:19
AM

6a.m. client review of materials.

client viewing

01.18.13 5:14
AM

Brian catching some ZZZ’s before he has to get back to it!

Redeye Rebrand 001

01.18.13 4:14
AM

Concentrating on some last touch-ups!

klein

01.18.13 2:40
AM

Thank goodness for coffee! Thank you Dunn Bros Coffee.

IMG_20130118_010643

01.18.13 2:18
AM

2a.m. defensive mechanism drills. Were still awake!

christianstew

01.18.13 1:51
AM

Early morning energy bar to get us going. T-minus 6 hours!

early morning energy

01.18.13 12:48
AM

Steve editing video. We’re making GREAT progress.

steve

01.18.13 12:09
AM

It’s midnight and we’re still going strong. We have our thinking caps on (or shower cap), food in our bellies, and can see the finish line ahead.

shannon

01.17.13 11:47
PM

Last piece of web copy, ready for review!

Gaz1

01.17.13 11:33
PM

Stanleys food to fill our night cravings.

andy

01.17.13 10:39
PM

Ideas coming together. Bridge For Youth staff and StoneArch working together for a great cause.

Website dev

01.17.13 10:36
PM

Spoils of our labor.

paper mess

01.17.13 8:47
PM

Presenting The StoneArch Pajama Fashion Show!

sandra paul

01.17.13 7:16
PM

Finishing up the content! We’re making progress!

gaz

01.17.13 5:47
PM

Dinner preparation. Yum. Yum.

chili

01.17.13 5:43
PM

Sorting through pictures from the photo shoot this afternoon.

photoshoot sorting

01.17.13 5:09
PM

The pieces are coming together.

Website

01.17.13 5:05
PM

Ice cream is essential for staying awake; that’s why we’re stocked around the clock.

ICECREAM CB

01.17.13 4:46
PM

Two minds are better than one.

bjorn allison

01.17.13 3:36
PM

7.5 hours in and we’re still alive!

skeleton

01.17.13 2:01
PM

Wayne all packed up and running away with his tripod

for a photo shoot at the Bridge For Youth!!!!

Wayne running away

01.17.13 1:16
PM

Peering in at the latest idea

photo

01.17.13 12:34
PM

A little fuel for our brains! Thanks La Casita!

La Casita Lunch

01.17.13 12:12
PM

Creative brainstorming…..what will they come up with?

creative brainstorming 2

01.17.13 10:46
AM

Positioning Statement…Check! redeyerebrand.com

Positioning Statement

01.17.13 9:38
AM

First meeting of the day!  Client download.

client_download

01.14.13 4:11
PM

Tips from the RedEye Rebrand team

(or How to stay awake without going AWOL)

1. Mainline sugar (or avoid it like the flu)
2. Load up on Dunn Bros java
3. Walk the stairs, do jumping jacks, hula hoop, play Wii
4. Crank up the volume
5. Munch on third-shift vittles from Stanley’s NE Bar Room
6.  Cover the clocks
7. Change your socks
8. Stay uncomfortable
9. Wash your face, brush your teeth, clean your glasses, loose the belt
10. And if everything else fails, grab your pillow and take 20 (or 40 or 60…)

01.07.13 8:00
AM

We’ve got our Snuggies and jammies ready. Our favorite pizza place has been put on alert… as have our families. We’ll announce the winner here on January 16. Then come back on January 17 to what’s happening during the 24 RedEye Rebrand as we create, debate, contemplate, collaborate, elate, delegate, relegate, coordinate and sleepwalk for the benefit of the organization YOU helped pick.

Sponsored by:

Follow @redeyerebrand on Twitter, Like StoneArch on Facebook and stay tuned to this page to track our progress over the 24 hours.